The assignment was a 3-page magazine spread to be featured in a magazine of our choice. We could pick the brand as well. I wanted to create a luxury brand ad and was considering Tom Ford or Louis Vuitton. I finally landed on Supreme because I had never seen an advertisement for them. Obviously, they don't need to advertise since their stuff sells out the day of its release.
I went through several phases of the design. I wanted it to look fresh, clean, and elevated but I had several versions that had street appeal. I landed on strong headlines with a lot of play on words. The headlines read as such, Rain Supreme, Supreme Court Justice, Supreme Ruler. I also had a bonus ad that didn't match the red and white composition called Taco Supreme for extra credit.
Here is the final result of the Supreme campaign. It took several versions and two weeks to finally land on a clean simple design. You can look a bit further down the page at some of the comps I made before deciding the final direction. I wanted it to represent the brand and the luxury of it so I felt this was the best solution.
We also had to design a shopping bag which I used Supreme's own branding to help create something fun. It was a hand saw branded as a Supreme Saw. It made me laugh to imagine people walking around NYC with a bag that looked like a hand saw.
This project focused on taking a common idiomatic expression and creating an advertisement for a company. I randomly picked out of a hat the expression, "It takes two to tango." The first company that came to mind was Ashley Madison. So I started brainstorming and at first, I was really on the nose. I wanted it to be bright, tango, and in your face but then I stepped back and realized the brand is about being under the radar not in your face.
After a two day period I landed on the picture with the guy holding the phone in the shadows. It embodied all the things Ashely Madison's brand pushes: discreetness, being secretive, and basically going behind someone's back.