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Gas-X Advertisement Campaign

It all about misdirection.

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Gas-X Advertisement Campaign

Gas-X Advertisement Campaign


This was a fun project. We were given a photo and we had to create a misdirect for that photo. It had to be something that you wouldn't expect. I was given the Statue of Liberty in the fog. I wanted it to be funny and ireverant. For some reason I landed on the Statue of Liberty having gas and when I knew that was the one because I couldn't stop laughing. Just the idea of it was so funny. Everyone loves a fart joke.


I went through several headlines. For me I feel like the copy is just as important as the picture. In this case it was even more important than the picture because we couldn't pick the picture ourselves so it really was the copy that had the ability to elevate this piece.

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The Final Result


I went through several versions. I moved the copy everywhere. I put copy at the top, bottom, over the statue. I couldn't quite figure out what would work the best. I used boxed, blue type, white type. I finally landed on, "Don't Wait Until Your Gas Turns Monumental." I picked a dark green color san serif font.


To this day I still laugh at this headline. The idea of the Statue of Liberty having gas makes me laugh.







Gas-X Rough Comps


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